The authors of the study, Jonathan Obar of York University, and Anne Oeldorf-Hirsch of University of Connecticut, surreptitiously sneaked in some "gotcha clauses" like the Rumpelstiltskin-like Herod clause, which 98% users missed. The study also found that yet another "gotcha clause" about user data being shared with the NSA and employers also went unnoticed.
However, the study found that 80% spent less than a minute and 94% spent less than five minutes reading the PP, while 87% spent less than a minute and 97% spent less than five minutes reading the TOS for the fake social media site.
The study concludes by calling for a change in online transparency, adding that "they leave digital citizens with nothing more than an empty promise or protection, an impractical opportunity for data privacy self-management, and... too much homework." Researchers also cast doubt on how such a system can hope to protect children in the digital space when even adults are baffled by the challenges it poses. The study cautions that in the event that governments and firms do not offer "pragmatic alternatives" to the issue, then "the internet's biggest lie will surely move from anecdote to liability".