The LAD Bible, one of the most popular websites in the UK, has apologised to the owners of a blog who accused them of benefiting financially from "exploiting the original content of others" after they threatened to sue them for defamation and copyright infringement.
The LAD Bible website, established in May 2012, has amassed millions of fans and followers in a relatively short amount of time thanks to hosting viral photos and videos either submitted by their readers or taken from sites such as Imgur, Reddit, and Tumblr. Recently they have also moved into aggregation of viral news stories such as 'If You Like Your Coffee Black You're More Likely To Be A Psychopath'.
Over the last couple of years, The LAD Bible has grown to become one of the most successful sites in British media, with its official Facebook page attracting more than 10 million fans and a further 1.5m followers on Twitter. According to web analytics site Alexa, The LAD Bible is the 12<sup>th most popular site in the UK, ahead of the Daily Mail, the Guardian, and LinkedIn.